Digital Marketing for Small Businesses: Seven Tactics for a High ROI – Return on Investment
How does digital marketing for small businesses help your business thrive in the current competitive landscape?
How does it allow you to highlight your brand in the midst of so much competition? Small businesses, which do not use digital marketing, need to understand, once and for all, how important it is to their results.
However, for many entrepreneurs digital marketing for small businesses still raises many questions about their results. It can also seem confusing and intimidating.
Especially when it comes to using the right tactics, some of the most common questions are:
- How to be sure of which methods to apply to get real results?
- What digital marketing tactics for small businesses will help you get the most exposure?
- How do you achieve your marketing goals without wasting time and money?
- How to ensure that you are reaching the right audience ?
Being a small business owner, you need to have some clarity before entering the digital marketing arena.
The good news is that gaining the right level of clarity about web marketing is far from impossible. The proof lies in the fact that a large percentage of entrepreneurs are experimenting with digital marketing for small businesses and with great success.
According to a survey conducted by Brandroot: hosting services provider, most small business owners are using social media content to generate more sales.
7 digital marketing tips for small businesses that will broaden your overall results
1. Invest in local search
The Local SEO strategy is to claim and optimize the online listings where your business appears so that you are well positioned as a result of relevant local searches.
When you do the optimization correctly, it puts your business on the map so that local consumers find your business when they need your products or services.
2. Optimize your site for users and search engines
Does your company’s website appear to be in 1997? It’s time to fix it. It’s 2019, that means 3 things:
- consumers are impatient;
- you want instant results;
- your company has short periods of attention on the part of the user.
For these reasons, if your site is not attractive, takes time to load or does not have easy usability, your customer will quickly leave your page and go to your competitor.
Use Google PageSpeed Insights to see if your site loads quickly. Make sure your site is easy to navigate. Do not forget to add clear calls-to- actions that tell the customer what they should do.
For example, you can place a button in the header of your main page that says “Get in”, “Call” or “Reserve”.
Mobile optimization – or mobile usability – is extremely important as well. Google penalizes your site if it is not mobile-friendly.
So make sure that yours is!
3. Attention to Link Building Strategy
Link building is a great way to show search engines, like Google, that your site is popular.
If you create links the right way by getting some high quality links instead of low quality spam links, you will prove to Google that your small business website is relevant.
In short, you show that it is worthy to appear as a result of relevant research.
Find local business owners and bloggers who are willing to link to your business. Create a relevant content production partnership for both.
Do not forget the local news portals that can display an article linking to your site if you have a promotion or a special event coming up.
4. Take advantage of keywords
Keyword research should be a mandatory part of every digital marketing strategy for small businesses. You can use the keywords for many things.
Primarily it is a great way to find out exactly what terms people are using to research the products and services that your company offers.
Use a tool such as AdWords Keyword Planner and Google Trends .
It’s also handy to check search recommendations (when Google tries to help you complete a search) or the “People also search” box at the bottom of the Google page. In both cases you can find keywords relevant to your business.
Enter these terms in the pages of your site (try to make them natural for them to make sense of the content) or blog posts.
5. Create relevant content
Having a blog is quite important when it comes to search engine optimization. It allows you to try to rank for terms and varied keywords.
Producing the right kind of content for every stage of the consumer journey will also help you put your brand in the mind of the user and future customer.
Super important within digital marketing strategies for small businesses, your content can make or break your plans.
On the one hand, poor content and low quality that is not relevant can harm your brand. On the other hand, high quality content can help you to:
- build a solid relationship with your people;
- improve your brand image;
- boost your business revenue.
However, even good content will not succeed if it is not seen and shared by the right people.
The idea is to create content that:
- helps your business achieve its marketing goals and increase its reach;
- assists your audience with the necessary responses and encourages you to share it.
6. Create an email list
Ask any experienced digital marketing expert in small businesses, and he or she will tell you to create an email list right from the start.
Still, we found many small businesses actively avoiding the construction of email lists.
If you want to have a trusted channel to generate repeat sales and build a solid relationship with your audience, you need to have your own email list.
A large percentage of marketers who have experienced success with email marketing see it as the most important channel for getting more high quality leads that convert into sales.
In addition, according to a study by McKinsey, email marketing generates a return on investment of 400%. That is, for every $1 invested, you have the return of $ 40.
If you’ve been running your business for some time now, you already have an audience with whom you connect. You may already be getting traffic to your site and may already be making sales.
However, digital marketing for small businesses, when effective, is not just to win over new customers . It is also about building a relationship with your existing customers and generating more sales.
As the cost of winning new customers is much higher, this relationship can be crucial to your business.
By leveraging email marketing, you can stay connected to your customers, deliver value, and send targeted offers to them that you are interested in.
7. Build a Better Social Media Strategy
You can no longer avoid social media. Everyone uses and, at the very least, your small business should have a Facebook page that keeps you updated with basic business information.
You should also publish content regularly to keep your brand updated in the minds of consumers.
However, in addition to Facebook you should also consider Instagram, Twitter, LinkedIn and Pinterest, depending on your industry and typical customer. Be sure to customize your messages for each social platform.
Learning how to create a marketing strategy for social networks ensures a greater return on your investment, both in lead conversions and sales.