3 Techniques to Help You Understand Your Customers
Probably, you stumbled upon this post because you are searching for ways or techniques that will help you to truly understand your customers. That is a bold step in an age where customers crave personalized marketing more than anything else.
It pays to understand your customer (clients’ behaviors) – that is the starting point to a truly personalized marketing strategy.
So in this article, we will be looking at the top techniques you can employ to understand your customers and what triggers their actions.
Apply Intelligent Customer Engagement
Engagement is an intelligent customer insight and retention technique and there are many ways to go about it, starting with your website.
First off, your website should be navigable. In addition, Chabot or messenger plugin should be activated to trigger interactions when users take certain actions on your site. Some heat-map tools can also help you to understand the most visited pages on your website and what people are actually interested in.
If you an executive or manager, taking some time to schedule phone calls with your clients will help you understand the challenges your clients are facing and the aspects of your products or service that needs improvement.
Engaging with your audience on social media channels – answering questions, replying comments, and appreciating positive feedback is not only an effective technique to understand your customers but a sure way to discover what they really like about your product.
Utilize Analytics Tools
Thanks to the various analytics tools available today, learning about customer behavior has gotten a lot easier. With a tool like Google analytics, you can get an idea of the service or product pages that are generating the most traffic for your website. This tool also helps you understand how long people stay on your website so you can fix bounce rate problems, if any.
Keyword planner, another tool from Google, can help you understand what people are actually interested in so you can tweak your product development and tactics to appeal to market demands. These two tools are not only important for understanding your customers but are also powerful for optimizing your digital marketing campaigns.
Social media analytics tools such as Facebook Insight and the business manager dashboard are great tools for understanding audience social behavior, and campaign performances.
Use the Customer Journey Mapping Technique
This technique simply involves understanding the dynamics of customers’ purchasing journey. It simply involves creating a detailed graphical representation of your customers’ critical touch points before, during, and after buying from you.
This is particularly beneficial when you are trying to optimize the most vital points in your marketing strategy. Touch point information is also beneficial for identifying aspects of your marketing and product delivery that puts customers off so you can take action to correct the problems and reengage with your customers.
Make Realistic Predictions/Engagement Map
Like I stated earlier, customer engagement is a very vital step in understanding customer behavior and gathering useful insight. But that isn’t just enough. Creating a detailed engagement map for the future is also important.
Fortunately, this isn’t as difficult as it sounds. Mapping customer involves a simple predictive process of studying past and present behaviors and forecasting what is to come next from your customers.
This knowledge can then be utilized when creating content for your website and social media accounts.
Another useful tool for mapping future engagement is looking at trends in your industry to see what your competitors are up to.
Understanding customer behavior is an important digital marketing tactic. When you an idea of what your customers like and the points in your marketing that puts them off, you are well positioned to make decisions that can benefit your business.
The good news is, there are many techniques to understand your customers, and a ton of tools are available to help you out.